Advice on speaking in public: how to influence general public opinion
Public opinion is much easier to evaluate than to influence it. Nevertheless, a well thought-out PR system can crystallize approaches, enhance thinking and quite often change opinion that is public. To start with, it is crucial to spot and understand the viewpoints that you would like to improve or alter. The second reason is to plainly determine the prospective group. Third, a PR professional need a definite concept of what “laws” guide general public viewpoint, regardless of how amorphous they’ve been.
In this context, 15 guidelines of general public viewpoint, developed a long time ago by the psychologist that is social Cantril, may be used.