Everyone knows that the restaurant business is difficult and that the odds of success are not in your favor. Being bold enough and courageous enough to follow your dreams is admirable and says a lot about your character and determination to succeed. Most people talk about starting their own business, but, will never know what it’s like to step into the abyss and venture out on your own. You owe it to yourself, your investors, your family and your staff to be the best that you can be everyday and leave nothing left to chance. As an Owner, Operator, Regional Manager, General Manager, Chef, Kitchen Manager, Bar Manager the responsibilities placed upon you can seem overwhelming if not daunting at times: Payroll, Theft, Budgets, Sales, Marketing, Promotions, Morale, Food Quality, Service, Cash Flow, etc. An operations success or failure has been placed directly in your hands and many times hundreds of thousands of dollars are on the line. Whether it’s an investor’s money, a line of credit, a personal loan, your life’s savings, your retirement fund, your savings to put your kids through college; the expectations are high and the consequences of failure are extreme.
Being successful in this business goes far beyond selling good food. In today’s world customer expectations are higher, their reach is farther and the obstacles seem greater. To be successful takes great effort, planning, implementation, communication and execution of that plan. As an operator you must be proactive and dictate the direction you wish to take your business. If you are not in control of the ship then you are just along for the ride. As an operator you must be willing to continually subordinate yourself with the intent to be better informed, educated, involved and respected.
Over time it is my intent to provide you with proven techniques, a fresh perspective and sage wisdom. Over the years I have encountered many well-intentioned folks that thought they had the next best thing only to learn the hard way that they lacked the creativity, ability, skills, capital, mental fortitude, concept, management skills, planning, marketing, resources, location, and more. If you have ever once considered opening your own restaurant, have already done so, or are currently managing an existing operation the advice that you will discover here can potentially save you hundreds of thousands of dollars, your sanity, your kids education, your life savings, your sanity and your marriage.
Take it from me the restaurant business can be absolutely brutal and rob you of your money, your time, your dreams and your sanity. On the other hand it can also be the most rewarding and satisfying thing you will ever do in your life. To realize that dream and see your vision come to life is rewarding beyond words. To do it successfully takes a clear vision and fierce determination that will test your resolve like no other venture can. You must be steadfast in your beliefs and persevere through setbacks, tragedy, adversity, calamity, natural disasters and more. If you are in this for the glamour and prestige, Good Luck. For those of you that are truly committed to this dream, this industry and lifestyle I have a lifetime of knowledge and experience to share with you!