How does an Independent Operator compete against a corporate chain that has infinitely more resources at their disposal? Effective Strategies for Social Media, Marketing and Promotions go far beyond static websites, print ads and couponing; and must incorporate and integrate social media in order to attract new customers and retain their business. The Yellow Pages is dead and in today’s market place tech savvy consumers utilize an abundance of social media outlets like Yelp, Open Table, Urban Spoon, Zagat’s and more to help guide them in choosing where to dine out. In the “Old Days” a dissatisfied guest could reach out to a handful of “friends” and let them know how terrible their experience was at your establishment. Now those same people have 350 Facebook friends, 225 Twitter Followers, 121 Yelp friends and have posted 103 reviews. As an Independent Operator you must have an effective strategy to incorporate social media and technology into your daily lives just as your consumer base have. Your guests are “Checking In” and “posting reviews” right there at the dinner table. Before they have even left your establishment they have given you a passing grade with a full endorsement and praise to all their friends and the entire online community, or, they have hung you out to dry condemning their dining experience, your food, service, staff, concept, cleanliness, etc. It’s out there for all to see…Now what are you going to do?
Failure to monitor sites like Yelp and Urban Spoon can have a devastating effect on your company’s reputation, sales, staffing and more. Cyber Bullying doesn’t just happen to individuals and without a monitoring plan in place the consequences can be dire. Let Restaurant Reveal help you develop a plan that maximizes your returns and levels the playing field. Operating without an effective marketing plan that addresses and incorporates Social Media and the capability to monitor these sites is like playing baseball without a bat.